
ZoOM Studio Design
by Zulema Macias

Newsletters & Content Management
Why have a Newsletter?
Newsletters are one of the best email marketing tools. Newsletters inform the public, customers, shareholders, and partners about the wonderful things happening in your business. It's a way to stay connected.
"The Artist" was the newsletter I initiated and published for the Socorro ISD Fine Arts Department. Its purpose was to inform parents about everything FINE ARTS-related: updates, events, performances, student awards, teachers going above and beyond, community happenings, and why the arts matter. Most importantly, it showcased the wonderful things happening in the SISD Fine Arts department.
WHY?
BECAUSE YOU DON’T KNOW WHAT YOU DON’T KNOW.
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Initiating the SISD Newsletter was a requirement of my job description.
I chose the name "The Artist", took the photos, decided on content, conducted interviews, wrote stories with assistance from the department writer, and designed the pages.
Client /
Socorro ISD
Role /
Communications Specialist
Year /
2022-2024


Sponsorship Packets for Green Hope Project
Another exciting initiative I collaborated on with Green Hope Project was the creation of their Sponsorship Packets.
These packets are essential tools for non-profits—they outline the organization’s mission, upcoming events, and impact, while offering businesses and individuals opportunities to support through sponsorship. A well-designed sponsorship packet helps potential partners understand how their contributions will make a difference and what kind of visibility or benefits they’ll receive in return.


INTERACTIVE PAGES
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These pages PROMOTE each program by school.
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They showcase our student events such as
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contests
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ratings, awards
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programs and other achievements
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They inform and engage the community
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Director/Teacher contact information
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Marketing strategies
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Showing transparency and accountability
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